LÙMA® by Lia — The colorist who guesses takes a risk. The colorist who diagnoses decides.
LÙMA®

LÙMA Assistant™ · Beauty · Light · Vision

The colorist who guesses
takes a risk.
The colorist who diagnoses decides.

The only professional colorimetry AI that tells you when not to do a service. Before damaging hair, not after.

Real verdict
🛑 Not in a single session
Persistent orange-red undertone. Structural risk too high at level 9.
— LÙMA, in 3 seconds

I built
a system.

Not starting from a theory.
Starting from a real problem.

I took courses. Many.

Techniques.
Formulas.
Procedures.

"Do this and you get this result."

Then I walked into the salon.
And the result wasn't that.

The bleach reacted differently.
The toner wasn't the one in the chart.
The neutralization changed.

It was the way they taught us to think.

Formulas don't work.
Not because they're wrong.
But because no hair is the same.

Every hair has a structure.
A history.
A different reaction.

I started doing the only thing that made sense.
Observe. Understand. Connect.

Not learning what to do.
Understanding why.

I thought it was my problem.
Then I realized it was everywhere.
Italy. America. England.
Same insecurity. Same void.

Nobody really teaches you
what happens behind the hair.

And that's where LÙMA® was born.

Not to give formulas.
But to build a way of thinking.

To read the hair.
To understand the process.
To decide with precision.

And when you understand the mechanism,
you no longer work by trial and error.

You enter control.

LÙMA® is this.
The system I wished I had.

Now it exists.

Unlabeled LÙMA®

"Unlabeled is my essence: freedom of thought, precision of gesture, soul in the light."

LÙMA Assistant™

The first AI colorimetry assistant
for hair professionals.

The system I wished I had — built on 10 years in the salon, two MOB Master® USA certifications, thousands of real formulas.

  • 🛑
    It also tells you when to stopNot just how — whether. Hair fiber comes first
  • 📎
    Hair photo analysisUpload a photo — instant technical response
  • 🎤
    Voice inputSpeak instead of type — IT, RO, EN
  • 🎨
    Formulas in grams and volumesNeutralizations, corrections, toners
  • 🧰
    30+ professional toolsPro and Mentor plans
Try LÙMA Assistant™
LÙMA Assistant™
Beauty · Light · Vision
You
Cosmetic level 4 base, porous ends. Client wants beige blonde level 9 in one session. Do I proceed?
LÙMA
🛑 Not in a single session.

Persistent orange-red undertone, ends that won't survive level 9. Structural risk too high.

Safe path: 2 steps. First even out, then lift.
Hair fiber comes first. 💚

Other AIs tell you how to do it. LÙMA tells you whether — and when to stop.

150/300€

the average cost of a color correction.
LÙMA costs from €29/month.

Plans

For those who care for hair.
For those who create it.

No commitments. Cancel anytime.

⭐
Basic
For professionals
€29
/month
  • Level, reflection and undertone analysis
  • Basic neutralizations
  • Post-lightening toners
  • Photo analysis + voice input 📎🎤
Start Now
👑
Mentor
For educators
€99
/month
  • Everything in Pro +
  • Educational protocols
  • ✨ Full LÙMA® Academy
  • ✨ 30+ professional tools
Start Now
Frequently asked questions

Everything you want to know
about LÙMA®

What is LÙMA® by Lia?

LÙMA® is a decision system for hair, built to help professionals and clients understand color, structure and hair needs before any service.

Who is LÙMA® for?

For beauty professionals and end clients who want clearer answers about their hair.

What does LÙMA Assistant™ do?

It analyzes a hair photo, provides technical suggestions and helps make a safer decision before any service — including telling you when it is better not to proceed.

Does LÙMA® tell me what to do or what to avoid?

Both. LÙMA® not only suggests a service — it can also indicate when it is better to wait. Fiber always comes before the aesthetic result.

What makes LÙMA® different from other systems?

Other AIs tell you how to do it. LÙMA® tells you whether to do it — and when to stop. It is built specifically for professional colorimetry, not as a generic tool.

Can I use LÙMA® if I am not a hairdresser?

Yes. There is a Care plan dedicated to end clients, with personalized routines and color maintenance guidance.

Is LÙMA® only for color?

No. Although specialized in colorimetry, LÙMA® also considers fiber, structure, maintenance and technical risks.

How can I start?

You can start directly from LÙMA Assistant™ or by choosing the plan that suits you best.

True stories

"I sent my photo to LÙMA. It analyzed my cut, color and face shape. I went to my hairdresser with the screenshot. He couldn't believe something like this existed."

A
Annamaria
Cluj, Romania 🇷🇴

"It is a very complete instrument, very detailed. And it is something that does not exist."

L
Luca
Hairdresser, Italy 🇮🇹
Free resource

Lightening bases and neutralization.
What school never taught you.

One page. Printable. To keep in the salon.
Free. Because understanding why changes everything.

Exclusive method

The Illusion Technique®
the balayage nobody recognizes.

No foil. No root shadow. No international expert has ever identified it as freehand.

Discover courses
Lia — Founder LÙMA®
Certified
2× MOB
Master® USA
Lia · Founder LÙMA®

I built what
I wished I could find.

I'm Lia. Colorist for over 10 years. I created LÙMA® because I was looking for answers nobody gave me.

My approach is called Unlabeled: no copied formulas, no rigid rules. Only deep understanding of the why.

🎓 2× MOB Master® USA ✦ LÙMA® Trademark EU ✦ Illusion Technique®
— Lia 💚
3×
International
certifications
30+
Professional
tools
1°
Decision system
for professionals
Start now

The colorimetry AI for hair professionals.
Finally work in control.

Clients from €9.90/month · Professionals from €29/month

✓ No commitments · Cancel anytime · 2 free analyses on the site

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